Business Capital

Raising Business Capital in a Tough Economy, Money Is Available

In recent history, there may not be any time where raising money for your business has been harder than it is right now. It is possible to raise capital – lenders are lending. However, businesses need to take some specific steps to sway those lenders in their direction. More owners are finding that they need to attract new investors while many investors are holding on to their money more so, reducing the amount of funds available. Still, investors are not making money by holding on to it. Therefore, it is up to the business to prove its worth.

Shore Up Your Business Plan

One of the first things a potential investor wants is a strong, workable business plan. Sometimes, business owners see glassed over action plans and goals, rather than fact based information. Have a professional analyze your business plan. Bring it to a higher level with more detailed analysis. It is critical to have a business plan that is more than just for looks, but contains as much detail as possible.

Focus on the Right Investor (Two Must Buy and Read Books Today: The White Coat Investor & The Happy Investor)

The next important tool for capital seekers is the investor themselves. Target the right type of investor based on the type of outcome you hope to see. By selecting an investor that will benefit just from doing business with your organization, not just for the profit of doing so, the result is mutually beneficial. Target an investor that is going to want to work with you. Before you go talk to any investors learn how to talk to them, what to except in regards to rejections, and to be a more rounded business owner you’ll need to understand the investor mindset. In my opinion; read about investors are reading!

Build a Strong Network

Perhaps the best way to raise capital in a struggling economy is to network. Be a big part of your industry and be sure that people know who you are, what your business is and why you are the right person to work with. You should never stop growing your network if you want to raise money at any time in the future.

Ensure the deal you broker is one that benefits all parties involved. Know what you are going to get out of the deal, but most importantly, be able to point out to the investor what they will get out of the deal, too. A variety of factors can affect how lucrative it is to invest with companies today. However, the company that seeks to stand out from the rest, and does its best to do so, is the company that will profit the most from the available capital investors.

Contact us TODAY (Click HERE) to discuss how Castle Rock Resources can assist your company in Meeting Its Full Potential.

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To provide emerging growth companies the exposure they need to achieve success in the Financial Markets and to help our clients and investors realize their true potential through mutual growth.

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